Paolo Roldan sizzles as Bench Body’s newest global endorser

PAOLO Roldan strips, yet, again (Alanah Torralba)

PAOLO Roldan strips, yet, again (Alanah Torralba)

(Alanah Torralba)

IN JOEY Samson’s neoprene jacket with beaded his beaded last name and Bench’s lucky numbers (Alanah Torralba)

THANKS to Filipino-Canadian Paolo Roldan, fans of Bench Body’s biennial underwear show didn’t have to wait another year to see nearly naked and hard bodies on the ramp raise temperatures and blood pressures.

Last Sunday’s underwear show at the SMX may be more intimate and smaller in scale than Bench’s usual staged spectacles every two years, but it again succeeded in its twin objectives: create just the right buzz for the brand and its newest endorser as well as push something as utilitarian as underwear within the purview of high fashion.

SEEING double (Alanah Torralba)

SEEING double (Alanah Torralba)

With veteran fashion show director Robby Carmona at the helm, and designers Ivarluski Aseron and Joey Samson creating fashion accessories such as jackets,

(Alanah Torralba)

(Alanah Torralba)

overlays and corsets made of lace, nylon mesh and neoprene inspired by ideas advanced by Bench’s in-house stylist Noel Manapat, the show was no less riveting and a visual feast.

Less is more

In lieu of huge, exaggerated headdresses and epic sets, the recent fashion show made do with the bare essentials. Despite the toned-down scale, however, people behind the show were able to come up with something engaging.

BORGY Manotoc (Alanah Torralba)

BORGY Manotoc (Alanah Torralba)

In fact, because of the absence of the usual ingredients, guests were able to focus more on the models and their underwear. It doesn’t necessarily mean that they endured a totally boring show. On the contrary, the show, which was divided into three segments, was fast-paced and left many wanting for more.

(Alanah Torralba)

(Alanah Torralba)

Apart from Samson and Aseron’s high-fashion accessories, the show’s technical and lighting people also had a trick or two up their sleeves. Paolo and her leading lady, singer-actress Jennylyn Mercado, didn’t need a cast of hundreds to carry the event.

Nameless but attractive

(Alanah Torralba)

(Alanah Torralba)

With relatively nameless but attractive models and athletes lending support, the pair didn’t have a hard time drawing spectators’ attention. Sex, as they’re wont to say, sells. It’s how you package it that makes a brand’s succeeding outings slightly different from its pervious editions.

For more details on the show, including the design aesthetics that went into the two designers’ show-stopping pieces, don’t

(Alanah Torralba)

(Alanah Torralba)

forget to read my article in the May 31st issue of the Philippine Daily Inquirer. More scorching pictures of Paolo and the gang await you, thanks to INQSnap. Download your free app from Android and iOS now!

(All photos in this story were shot by Inquirer’s Alanah Torralba. Please credit her should you wish to grab some of the photos in this entry.)

JENNYLYN Mercado (Alanah Torralba)

JENNYLYN Mercado (Alanah Torralba)


2 thoughts on “Paolo Roldan sizzles as Bench Body’s newest global endorser

    • It’s a free country. Nobody has stopped you for running races that lead again and again to the same finish line. I guess nobody would stop you now from drooling all you want. 🙂

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